‘Brain rot’ – Unintended consequence of digital lifestyle?

Abstract

The growing colloquial concept of “brain rot” refers to a perceived decline in cognitive function and attention span caused by excessive
digital content consumption. The current analysis explores how constant exposure to short-form content, instant gratification, algorithmic echo chambers, and “doomscrolling” may contribute to fragmented attention, diminished analytical skills, and increased vulnerability to misinformation. While acknowledging the benefits of accessing digital information, the potential for learned nonresponsiveness to sensory input and the suppression of emotional processing leading to cognitive decline has been emphasized. Symptoms associated with this phenomenon, such as poor memory, shorter attention spans, and impaired decision-making, are discussed concerning broader societal implications, including a less informed citizenry and difficulties in collective problem-solving. Finally, mindful digital habits, intellectual stimulation and a balanced relationship with technology were advocated to reduce potential adverse cognitive effects and harness the positive aspects of digitization. The recent acknowledgment of “brain rot” as the Oxford Word of the Year 2024 highlights the growing awareness and concern surrounding this issue.